Innovative Entrepreneurship are proud to offer ideation workshops. These activities exist for people who already have a business, but want to develop new products or services. We go through a process of helping people to identify those opportunities through some lateral thinking; looking at market opportunities, advances in technologies and changes in customer demand.
For people with a business idea, this is an opportunity to look at validating the customer in their business plan. This is achieved by looking at market research; how to go about market research, what market research means, the practical applications of market research and how to use findings of market research to refine your business idea.
